What Is a Case Study?
A marketing case study is a good story with a happy ending.
Its purpose is to show prospective clients that a significant customer of yours (who's a lot like them) had a major problem solved by your product or service.
A case study can be as long as you want to make it, or just a couple hundred words. It just needs to feature a protagonist that's likable, a problem that's significant, and a satisfying solution.
But most of all, it needs to be a good story.
If your case study is not a good story, then you need rewrite it or maybe choose another client to profile.
A marketing case study is a good story with a happy ending.
Its purpose is to show prospective clients that a significant customer of yours (who's a lot like them) had a major problem solved by your product or service.
A case study can be as long as you want to make it, or just a couple hundred words. It just needs to feature a protagonist that's likable, a problem that's significant, and a satisfying solution.
But most of all, it needs to be a good story.
If your case study is not a good story, then you need rewrite it or maybe choose another client to profile.
Learn How to Write Compelling Case Studies in Just a few Hours
I've written hundreds of case studies for clients and I'd like to share my process with you.
How to Write a Case Study Before Lunch is a short book that will teach you everything you need to know about what makes a compelling case study and how to get first draft of one knocked out in a few hours.
Available in paperback and Kindle.
I've written hundreds of case studies for clients and I'd like to share my process with you.
How to Write a Case Study Before Lunch is a short book that will teach you everything you need to know about what makes a compelling case study and how to get first draft of one knocked out in a few hours.
Available in paperback and Kindle.
The Case Studies Loved by Hundreds of Millions of People
I'm not exaggerating. The Berenstain Bears book series has hundreds of millions of copies in print. And each one is basically a case study.
I know this firsthand since our kids loved these books when they were little and we still have a stack of about 20 of them.
The Berenstain Bear stories feature a subject we can like and admire (those bears made a tree into a house!). They have a significant problem that can't seem to be solved by small measures. They eventually discover the solution they needed. We see them implement it. And we smile as they live happily after.
That's a good case study right there.
I'm not exaggerating. The Berenstain Bears book series has hundreds of millions of copies in print. And each one is basically a case study.
I know this firsthand since our kids loved these books when they were little and we still have a stack of about 20 of them.
The Berenstain Bear stories feature a subject we can like and admire (those bears made a tree into a house!). They have a significant problem that can't seem to be solved by small measures. They eventually discover the solution they needed. We see them implement it. And we smile as they live happily after.
That's a good case study right there.