Which Copywriters Is AI Replacing?
It's already happening. Artificial Intelligence (AI) models are now doing work for companies that they used to have to pay copywriters to write.
You can enter a few prompts and instantly get hundreds or even thousands of words on a given topic in the style of your choosing.
Need a business letter written? Want some descriptive copy for a product page? Do you need a basic lesson plan? AI can give you serviceable copy for free. No need to pay a low-level copywriter any more.
This is bad news for low-level copywriters. Or for copywriters who work for clients who don't care if the writing for their business communications is formulaic and unconvincing.
The copywriters that AI can't replace are the ones who know how to grab people's attention. How to win them step-by-step into agreeing with the point they're trying to make. They're the writers who know how other people think and have the skill to connect with their readers in a visceral way.
It's already happening. Artificial Intelligence (AI) models are now doing work for companies that they used to have to pay copywriters to write.
You can enter a few prompts and instantly get hundreds or even thousands of words on a given topic in the style of your choosing.
Need a business letter written? Want some descriptive copy for a product page? Do you need a basic lesson plan? AI can give you serviceable copy for free. No need to pay a low-level copywriter any more.
This is bad news for low-level copywriters. Or for copywriters who work for clients who don't care if the writing for their business communications is formulaic and unconvincing.
The copywriters that AI can't replace are the ones who know how to grab people's attention. How to win them step-by-step into agreeing with the point they're trying to make. They're the writers who know how other people think and have the skill to connect with their readers in a visceral way.
Get My Free One-Sheet: How to Beat AI Written Copy
In this quick guide I explain how to exploit AI's biggest weaknesses. And how to make yourself irreplaceable as a copywriter in the age of ChatGPT.
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In this quick guide I explain how to exploit AI's biggest weaknesses. And how to make yourself irreplaceable as a copywriter in the age of ChatGPT.
Get this quick guide for free just for signing up for my emails.
Learn to Use AI to Become a BETTER Copywriter
Maybe AI alone can't replace you. But someone who's good at using AI can. If you want to stay competitive as a copywriter, you can't afford to ignore this new reality.
You need to learn how to make AI work for you.
To help you do this, I've created a course especially for copywriters and people who do business writing at work. In just 7 lessons you will learn the strengths and weaknesses of AI, how to identify its use, how to fix AI-sounding copy, and how to use AI to help you write articles, case studies, and even white papers.
Get the course: How to Use AI to Write Copy That's BETTER than AI.
Maybe AI alone can't replace you. But someone who's good at using AI can. If you want to stay competitive as a copywriter, you can't afford to ignore this new reality.
You need to learn how to make AI work for you.
To help you do this, I've created a course especially for copywriters and people who do business writing at work. In just 7 lessons you will learn the strengths and weaknesses of AI, how to identify its use, how to fix AI-sounding copy, and how to use AI to help you write articles, case studies, and even white papers.
Get the course: How to Use AI to Write Copy That's BETTER than AI.